Help me out w/ a Beverage Survey! [Beer this time!] *brief*

[k-mart]

Hello all. with marketing comes research which means the use of a survey in this case (yea, i hate em too). but i would be much appreciative if some of yall could complete the this survery within the next several days or so.

responses will be kept confidential, responders kept anonymous blah blah blah and all that good stuff.

i realize this isnt the easiest method of administering this survery, but ive got to collect a good number and if yall could take a few minutes to do this, that would be grrrreat. ill take as many as i can get from here! lol.

here we go, the survey is pretty straight forward, so if you do choose to complete it, just [QUOTE/] the survey i provided and either Bold [B/] or delete the other options.

you can post in this thread, PM it to me, or e-mail it to me ( kcrocker@gmail.com ). you choose, whatever is easier for you, as im trying to make this as painless as possible.

so please keep the answers honest mature. i mean, this isnt really that big of a deal, as i could botch all the surveys myself to achieve my desired predictions for this report, but im trying to keep it semi-honest. i mean, if i was getting paid for this, id be taking it a hell of a lot more seriously, ya know.

THANK YOU ALL WHO PARTICIPATE!

any questions, feel free to ask.



------------------------------------------------------------------------

PLEASE MARK YOUR RESPONSE TO THE FOLLOWING QUESTIONS.
THANK YOU FOR PARTICIPATING.

1. Are you at least 21 years of age? 1 yes 2 no

2. Would you consider yourself a beer consumer? 1 yes 2 no

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1 2 3 4 5 6 7
Buying a high priced beer makes me feel good about myself. 1 2 3 4 5 6 7
Buying a most expensive brand of beer makes me feel classy. 1 2 3 4 5 6 7
I enjoy the prestige of buying a high priced brand of beer. 1 2 3 4 5 6 7
It says something to people when I buy the higher priced beer. 1 2 3 4 5 6 7
My friends will think I am cheap if I consistently buy the lowest priced beer. 1 2 3 4 5 6 7
I have purchased the most expensive brand of beer just because I knew other people would notice. 1 2 3 4 5 6 7
I think others make judgments about me by the brands of beer I purchase. 1 2 3 4 5 6 7
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1 2 3 4 5 6 7

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?
1 Daily
2 A couple times per week
3 Once a week
4 A couple times per month
5 Once a month
6 Don’t know


5. Which beer do you most prefer? 1 Domestic 2 Imported

Why?_________________________

6. What is your favorite brand of beer? __________________

7. Which brand of beer do you purchase most often? ___________________

8. If your answers to questions 6 and 7 are different, please provide a reason. ______________________

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 1 2 3
What other people would think of me 1 2 3
Place of use (home/bar/etc.) 1 2 3
Price of beer 1 2 3
Quality of beer 1 2 3
Brand of beer 1 2 3
Taste of beer 1 2 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30
2 31-40
3 41-50
4 51-60
5 Above 60

11. Your education:
1 some or no high school
2 high school graduate
3 some college
4 college graduate

12. What was the estimated total income of your household before taxes last year?
1 Under $15,000
2 $15,000 - $29,999
3 $ 30,000 - $44,999
.4 $45,000 - $59,999
 .5 $60,000 - $84,999
 .6 $85,000 or more

13. What is your employment status?
 .1 Full-time employment
2 Part-time employment
3 Unemployed/Retired
4 Student

[Maple50175]

Hello all. with marketing comes research which means the use of a survey in this case (yea, i hate em too). but i would be much appreciative if some of yall could complete the this survery within the next several days or so.

responses will be kept confidential, responders kept anonymous blah blah blah and all that good stuff.

i realize this isnt the easiest method of administering this survery, but ive got to collect a good number and if yall could take a few minutes to do this, that would be grrrreat. ill take as many as i can get from here! lol.

here we go, the survey is pretty straight forward, so if you do choose to complete it, just [QUOTE/] the survey i provided and either Bold [B/] or delete the other options.

you can post in this thread, PM it to me, or e-mail it to me ( kcrocker@gmail.com ). you choose, whatever is easier for you, as im trying to make this as painless as possible.

so please keep the answers honest mature. i mean, this isnt really that big of a deal, as i could botch all the surveys myself to achieve my desired predictions for this report, but im trying to keep it semi-honest. i mean, if i was getting paid for this, id be taking it a hell of a lot more seriously, ya know.

THANK YOU ALL WHO PARTICIPATE!

any questions, feel free to ask.



------------------------------------------------------------------------

PLEASE MARK YOUR RESPONSE TO THE FOLLOWING QUESTIONS.
THANK YOU FOR PARTICIPATING.

1. Are you at least 21 years of age? 1 yes 2 no

2. Would you consider yourself a beer consumer? 1 yes 2 no

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1 2 3 4 5 6 7
Buying a high priced beer makes me feel good about myself. 1 2 3 4 5 6 7
Buying a most expensive brand of beer makes me feel classy. 1 2 3 4 5 6 7
I enjoy the prestige of buying a high priced brand of beer. 1 2 3 4 5 6 7
It says something to people when I buy the higher priced beer. 1 2 3 4 5 6 7
My friends will think I am cheap if I consistently buy the lowest priced beer. 1 2 3 4 5 6 7
I have purchased the most expensive brand of beer just because I knew other people would notice. 1 2 3 4 5 6 7
I think others make judgments about me by the brands of beer I purchase. 1 2 3 4 5 6 7
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1 2 3 4 5 6 7

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?
1 Daily
2 A couple times per week
3 Once a week
4 A couple times per month
5 Once a month
6 Don’t know


5. Which beer do you most prefer? 1 Domestic 2 Imported

Why?______why not?___________________

6. What is your favorite brand of beer? ______Budwieser (sp_) Bud light..____________

7. Which brand of beer do you purchase most often? ____Bud light_______________

8. If your answers to questions 6 and 7 are different, please provide a reason. ______________________

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 1 2 3
What other people would think of me 1 2 3
Place of use (home/bar/etc.) 1 2 3
Price of beer 1 2 3
Quality of beer 1 2 3
Brand of beer 1 2 3
Taste of beer 1 2 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30
2 31-40
3 41-50
4 51-60
5 Above 60

11. Your education:
1 some or no high school
2 high school graduate
3 some college
4 college graduate

12. What was the estimated total income of your household before taxes last year?
1 Under $15,000
2 $15,000 - $29,999
3 $ 30,000 - $44,999
.4 $45,000 - $59,999
 .5 $60,000 - $84,999
 .6 $85,000 or more

13. What is your employment status?
 .1 Full-time employment
2 Part-time employment
3 Unemployed/Retired
4 Student

Here hope it helps!

[k-mart]

Here hope it helps!

sure does. i appreciate it wayne-o.

[TypeG]

------------------------------------------------------------------------

PLEASE MARK YOUR RESPONSE TO THE FOLLOWING QUESTIONS.
THANK YOU FOR PARTICIPATING.

1. Are you at least 21 years of age? 1 yes 2 no

2. Would you consider yourself a beer consumer? 1 yes 2 no

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1 2 3 4 5 6 7
Buying a high priced beer makes me feel good about myself. 1 2 3 4 5 6 7
Buying a most expensive brand of beer makes me feel classy. 1 2 3 4 5 6 7
I enjoy the prestige of buying a high priced brand of beer. 1 2 3 4 5 6 7
It says something to people when I buy the higher priced beer. 1 2 3 4 5 6 7
My friends will think I am cheap if I consistently buy the lowest priced beer. 1 2 3 4 5 6 7
I have purchased the most expensive brand of beer just because I knew other people would notice. 1 2 3 4 5 6 7
I think others make judgments about me by the brands of beer I purchase. 1 2 3 4 5 6 7
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1 2 3 4 5 6 7

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?
1 Daily
2 A couple times per week
3 Once a week
4 A couple times per month
5 Once a month
6 Don’t know


5. Which beer do you most prefer? 1 Domestic 2 Imported

Why?_it all tastes the same to me________________________

6. What is your favorite brand of beer? ___Micalob_______________

7. Which brand of beer do you purchase most often? ___Micalob________________

8. If your answers to questions 6 and 7 are different, please provide a reason. ______________________

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 1 2 3
What other people would think of me 1 2 3
Place of use (home/bar/etc.) 1 2 3
Price of beer 1 2 3
Quality of beer 1 2 3
Brand of beer 1 2 3
Taste of beer 1 2 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30
2 31-40
3 41-50
4 51-60
5 Above 60

11. Your education:
1 some or no high school
2 high school graduate
3 some college
4 college graduate

12. What was the estimated total income of your household before taxes last year?
1 Under $15,000
2 $15,000 - $29,999
3 $ 30,000 - $44,999
.4 $45,000 - $59,999
 .5 $60,000 - $84,999
 .6 $85,000 or more

13. What is your employment status?
 .1 Full-time employment
2 Part-time employment
3 Unemployed/Retired
4 Student

later.

[Phempa]

"By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously.

No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke”... there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a friend - I don't care how you do it. Rid the world of your evil fucking machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You fucking evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing." Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!

"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that." God, I'm just caught in a fucking web! "Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..." How do you live like that? And I bet you sleep like fucking babies at night, don't you?"

-Bill Hicks





edit: just messin with ya
I'll help....

[Phempa]

1. Are you at least 21 years of age? 1 yes 2 no

2. Would you consider yourself a beer consumer? 1 yes 2 no

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

I'm a pot smoker.....

I get drunk maybe once or twice a year

[93accord2dr]

1. Are you at least 21 years of age? 1 yes 2 no

2. Would you consider yourself a beer consumer? 1 yes 2 no

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1 2 3 4 5 6 7
Buying a high priced beer makes me feel good about myself. 1 2 3 4 5 6 7
Buying a most expensive brand of beer makes me feel classy. 1 2 3 4 5 6 7
I enjoy the prestige of buying a high priced brand of beer. 1 2 3 4 5 6 7
It says something to people when I buy the higher priced beer. 1 2 3 4 5 6 7
My friends will think I am cheap if I consistently buy the lowest priced beer. 1 2 3 4 5 6 7
I have purchased the most expensive brand of beer just because I knew other people would notice. 1 2 3 4 5 6 7
I think others make judgments about me by the brands of beer I purchase. 1 2 3 4 5 6 7
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1 2 3 4 5 6 7

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?
1 Daily
2 A couple times per week
3 Once a week
4 A couple times per month
5 Once a month
6 Don’t know


5. Which beer do you most prefer? 1 Domestic 2 Imported

Why?_Mexican beer > American Beer

6. What is your favorite brand of beer? Dos Equis

7. Which brand of beer do you purchase most often? Dos Equis

8. If your answers to questions 6 and 7 are different, please provide a reason. ______________________

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 1 2 3
What other people would think of me 1 2 3
Place of use (home/bar/etc.) 1 2 3
Price of beer 1 2 3
Quality of beer 1 2 3
Brand of beer 1 2 3
Taste of beer 1 2 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30
2 31-40
3 41-50
4 51-60
5 Above 60

11. Your education:
1 some or no high school
2 high school graduate
3 some college
4 college graduate

12. What was the estimated total income of your household before taxes last year?
1 Under $15,000
2 $15,000 - $29,999
3 $ 30,000 - $44,999
.4 $45,000 - $59,999
 .5 $60,000 - $84,999
 .6 $85,000 or more

13. What is your employment status?
 .1 Full-time employment
2 Part-time employment
3 Unemployed/Retired
4 Student[/QUOTE]

[93EXaesthetic]

^...damn somebody right this guy an html survey or something...

[Phempa]

html survey.... hmmm


nah, it would take php/mysql coding to do it properly

[Abeerdrinker]

A beer survey? I'm the man with all the answers if you need a beer test dummy but you must pay me with beer? I have drunk or drank it all and every single day

[King James]

Hello all. with marketing comes research which means the use of a survey in this case (yea, i hate em too). but i would be much appreciative if some of yall could complete the this survery within the next several days or so.

responses will be kept confidential, responders kept anonymous blah blah blah and all that good stuff.

i realize this isnt the easiest method of administering this survery, but ive got to collect a good number and if yall could take a few minutes to do this, that would be grrrreat. ill take as many as i can get from here! lol.

here we go, the survey is pretty straight forward, so if you do choose to complete it, just [QUOTE/] the survey i provided and either Bold [B/] or delete the other options.

you can post in this thread, PM it to me, or e-mail it to me ( kcrocker@gmail.com ). you choose, whatever is easier for you, as im trying to make this as painless as possible.

so please keep the answers honest mature. i mean, this isnt really that big of a deal, as i could botch all the surveys myself to achieve my desired predictions for this report, but im trying to keep it semi-honest. i mean, if i was getting paid for this, id be taking it a hell of a lot more seriously, ya know.

THANK YOU ALL WHO PARTICIPATE!

any questions, feel free to ask.



------------------------------------------------------------------------

PLEASE MARK YOUR RESPONSE TO THE FOLLOWING QUESTIONS.
THANK YOU FOR PARTICIPATING.

1. Are you at least 21 years of age? 1 yes 2 no

2. Would you consider yourself a beer consumer? 1 yes 2 no

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1 2 3 4 5 6 7
Buying a high priced beer makes me feel good about myself. 1 2 3 4 5 6 7
Buying a most expensive brand of beer makes me feel classy. 1 2 3 4 5 6 7
I enjoy the prestige of buying a high priced brand of beer. 1 2 3 4 5 6 7
It says something to people when I buy the higher priced beer. 1 2 3 4 5 6 7
My friends will think I am cheap if I consistently buy the lowest priced beer. 1 2 3 4 5 6 7
I have purchased the most expensive brand of beer just because I knew other people would notice. 1 2 3 4 5 6 7
I think others make judgments about me by the brands of beer I purchase. 1 2 3 4 5 6 7
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1 2 3 4 5 6 7

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?
1 Daily
2 A couple times per week
3 Once a week
4 A couple times per month
5 Once a month
6 Don’t know


5. Which beer do you most prefer? 1 Domestic 2 Imported

Why?________Canadians make the best beer_________________

6. What is your favorite brand of beer? _______Labatts Blue ___________

7. Which brand of beer do you purchase most often? ________Labatts Blue ___________

8. If your answers to questions 6 and 7 are different, please provide a reason. ______________________

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 1 2 3
What other people would think of me 1 2 3
Place of use (home/bar/etc.) 1 2 3
Price of beer 1 2 3
Quality of beer 1 2 3
Brand of beer 1 2 3
Taste of beer 1 2 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30
2 31-40
3 41-50
4 51-60
5 Above 60

11. Your education:
1 some or no high school
2 high school graduate
3 some college
4 college graduate

12. What was the estimated total income of your household before taxes last year?
1 Under $15,000
2 $15,000 - $29,999
3 $ 30,000 - $44,999
.4 $45,000 - $59,999
 .5 $60,000 - $84,999
 .6 $85,000 or more

13. What is your employment status?
 .1 Full-time employment
2 Part-time employment
3 Unemployed/Retired
4 Student

I said i was 21 but im really 19...BUT...It should still be ok because I am legal to drink in Canada....I just assummed that you wouldnt want underagers puttin in imput....If this cant help you....aighty then lol.

[cp[mike]]

enjoy keith

1. Are you at least 21 years of age? 1. yes

2. Would you consider yourself a beer consumer? 1. yes

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1
Buying a high priced beer makes me feel good about myself. 1
Buying a most expensive brand of beer makes me feel classy. 1
I enjoy the prestige of buying a high priced brand of beer. 1
It says something to people when I buy the higher priced beer. 1
My friends will think I am cheap if I consistently buy the lowest priced beer. 1
I have purchased the most expensive brand of beer just because I knew other people would notice. 1
I think others make judgments about me by the brands of beer I purchase. 1
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?
4 A couple times per month


5. Which beer do you most prefer? 1 Domestic

Why?_________________________

6. What is your favorite brand of beer? yuengling

7. Which brand of beer do you purchase most often? budweiser

8. If your answers to questions 6 and 7 are different, please provide a reason. Bud is always available, i get yuengling when possible.

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 1
What other people would think of me 1
Place of use (home/bar/etc.) 1
Price of beer 1
Quality of beer 1
Brand of beer 1
Taste of beer 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30

11. Your education:
3 some college

12. What was the estimated total income of your household before taxes last year?
no idea

13. What is your employment status?
 .1 Full-time employment

[92acclude]

[QUOTE=k-mart]

------------------------------------------------------------------------

PLEASE MARK YOUR RESPONSE TO THE FOLLOWING QUESTIONS.
THANK YOU FOR PARTICIPATING.

1. Are you at least 21 years of age? ?1 yes

2. Would you consider yourself a beer consumer? ?1 yes

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 1
Buying a high priced beer makes me feel good about myself. 2
Buying a most expensive brand of beer makes me feel classy. 2
I enjoy the prestige of buying a high priced brand of beer. 2
It says something to people when I buy the higher priced beer.
2
My friends will think I am cheap if I consistently buy the lowest priced beer. 1
I have purchased the most expensive brand of beer just because I knew other people would notice. 1
I think others make judgments about me by the brands of beer I purchase. 1
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 1

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?

?4 A couple times per month



5. Which beer do you most prefer? ?2 Imported

Why? Better Flavor

6. What is your favorite brand of beer? Boddington's Pub Ale

7. Which brand of beer do you purchase most often? Killian's

8. If your answers to questions 6 and 7 are different, please provide a reason. Availablity

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 2

What other people would think of me 1

Place of use (home/bar/etc.) 1

Price of beer 2

Quality of beer 3

Brand of beer 2

Taste of beer 3



The following classification questions are for statistical purposes only.

10. Your age: ?1 21-30


11. Your education:

?4 college graduate

12. What was the estimated total income of your household before taxes last year?
?1 Under $15,000


13. What is your employment status?

?3 Unemployed/Retired

[NAiL05]

1. Are you at least 21 years of age? 1 yes

2. Would you consider yourself a beer consumer? 1 yes

if your answer is “yes”, please continue with the remainder of the survey.

-----------------------------------------------------------------------

SECTION A. QUESTIONS ABOUT ATTITUDES AND PURCHASE BEHAVIOR

3. Following are statements regarding your attitude towards beer purchases. For each statement please CIRCLE ONE NUMBER to show your feelings of agreement or disagreement with the statement.

Strongly Disagree (being 1)..........Strongly Agree (being 7)

People notice when I buy the most expensive brand of beer. 5
Buying a high priced beer makes me feel good about myself. 2
Buying a most expensive brand of beer makes me feel classy. 1
I enjoy the prestige of buying a high priced brand of beer. 5
It says something to people when I buy the higher priced beer. 1
My friends will think I am cheap if I consistently buy the lowest priced beer. 7
I have purchased the most expensive brand of beer just because I knew other people would notice. 1
I think others make judgments about me by the brands of beer I purchase. 3
Even for a relatively inexpensive product, I think that buying a costly brand is impressive. 2

SECTION B. QUESTIONS ABOUT PREFERENCE

We would now like to ask you a few questions about your preferences in regards to beer.

4. On average, how often do you purchase beer?

2 A couple times per week



5. Which beer do you most prefer? 2 Imported

Why? Tastes better and always have been drinking it.

6. What is your favorite brand of beer? Heineken

7. Which brand of beer do you purchase most often? Heineken, Corona, Bud Light
8. If your answers to questions 6 and 7 are different, please provide a reason. ______________________

SECTION C. GENERAL QUESTIONS ABOUT PURCHASE DECISIONS

9. What roles do each of the following play when making your beer purchase decision?

(1)Not influential at all (2)Somewhat Influential (3)Very Influential

My appearance/image at social gatherings 2
What other people would think of me 1
Place of use (home/bar/etc.) 3
Price of beer 2
Quality of beer 3
Brand of beer 3
Taste of beer 3




The following classification questions are for statistical purposes only.

10. Your age: 1 21-30


11. Your education:

3 some college


12. What was the estimated total income of your household before taxes last year?



13. What is your employment status?

4 Student

[k-mart]

thank you so much for those who took the time to compete this so far!

Maple
Brian (again)
93accord2dr
JamesB (again)
Mike
Acclude
NAiL
yeamans- via pm
Bret Orner- via email




...and phempa, you are worthless and that quote wasnt the slightest bit entertaining.