Sometimes it's so funny how many times a salesman, or a dealership in general will lose a sale due to not being able to make a deal with the customer's trade in.
Now, trade ins are the hardest part of the buying process for the salesperson and the sales manager. The customer wants top dollar for their vehicle, and as you know, you will never get that for a trade in. You'll get relative book or wholesale value for your vehicle.
I love it when someone comes in, and they have a vehicle that's miled out, rough shape, yet maybe 4-5 years old. "Oh, well I saw cars the same as mine selling for $8-10k online, so why are you only offering me $4000?"
We can only pay what the vehicle is worth. There are certain cases where we pay them what they're asking to make the deal happen, but this is very rare.
For us to make a deal on a 2012 Mitsubishi RVR (Outlander Sport), back in the summer, we took a 2008 Dodge Avenger and a 20' fishing boat on trade. We consigned the boat at a powersports dealership and sold the Avenger in less than a week.
But there are times where a customer flat out refuses our offer for their trade, because they are either insulted by it, or they just expect we're going to pay them retail value for it. If we pay you retail value for your car, how do we get our money back, or profit from it?
Sometimes a customer has a vehicle that we just don't want. We tell them to sell it privately or something. We take some shit vehicles in and wholesale them. We never sell wholesale cars from our lot. My boss has a guy he sells our wholesale cars to and I think that guy fixes them up and sells them himself.
Now, trade ins are the hardest part of the buying process for the salesperson and the sales manager. The customer wants top dollar for their vehicle, and as you know, you will never get that for a trade in. You'll get relative book or wholesale value for your vehicle.
I love it when someone comes in, and they have a vehicle that's miled out, rough shape, yet maybe 4-5 years old. "Oh, well I saw cars the same as mine selling for $8-10k online, so why are you only offering me $4000?"
We can only pay what the vehicle is worth. There are certain cases where we pay them what they're asking to make the deal happen, but this is very rare.
For us to make a deal on a 2012 Mitsubishi RVR (Outlander Sport), back in the summer, we took a 2008 Dodge Avenger and a 20' fishing boat on trade. We consigned the boat at a powersports dealership and sold the Avenger in less than a week.
But there are times where a customer flat out refuses our offer for their trade, because they are either insulted by it, or they just expect we're going to pay them retail value for it. If we pay you retail value for your car, how do we get our money back, or profit from it?
Sometimes a customer has a vehicle that we just don't want. We tell them to sell it privately or something. We take some shit vehicles in and wholesale them. We never sell wholesale cars from our lot. My boss has a guy he sells our wholesale cars to and I think that guy fixes them up and sells them himself.
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